#FairTradeDifference Campaign Resources



20 years in the making…

Join us this October as we celebrate Fair Trade USA's 20th anniversary and the last 20 years of impact with the  Fair Trade Difference campaign. We provide all the resources and tools you'll need to tell your Fair Trade story, including social media assets, impact statistics, downloads, photos, and more. Last year, the Fair Trade Difference campaign empowered over 60 brand partners to leverage the campaign theme to help consumers understand the importance of Fair Trade products. Participating brands included: 

How to participate:

  • Ready-to-use social graphics

  • Helpful tips for sharing on social media

  • Fair Trade Difference video

  • Fair Trade Difference teaser

  • 20th Anniversary video

    Coming soon!

  • CEO video

    Coming soon!

Access producer photos

Access thousands of hi-resolution photos from your Fair Trade farms, fisheries, and factories, along with stories and quotes from the people behind Fair Trade Certified products. As a partner, you have access to download and use our photos for your Fair Trade Difference marketing campaign and promotional materials.

Go to the photo library

Fair Trade Difference 2017 Recap

See how last year's campaign:

  • Educated consumers about Fair Trade
  • Grew interest in Fair Trade products
  • Built awareness for our brand partners
  • Empowered partners to tell their own Fair Trade story

Download (in English)


Questions? Want to get involved in a special way? Email us at info@fairtradeusa.org for help.