Measuring the Impact of Fair Trade

Fair Trade USA® is pleased to share the work we have been doing to update our Impact Management System (IMS) which outlines our approach to defining, measuring, and communicating the impact of our model. We welcome your feedback on this work via the survey below.

In 2018, Fair Trade USA initiated a review of our IMS in order to update and expand our approach to measuring and evaluating the impact of our model. We started this work to ensure that Fair Trade USA has an effective system to understand the impacts of our certification and associated services, meeting our internal learning needs as well as the needs of our supply chain and business partners.

This work started with a refresh of our Theory of Change, which we shared publicly in early 2020. The work continued with a review and update of the details of how we monitor and measure our impact, from re-articulating the pathways by which we believe change is driven, to revisiting the key performance indicators we collect for each of our desired outcomes. We’re pleased to now share the results of this work, along with key information about the updates being made to our system, in the IMS Overview (available below).

We at Fair Trade USA believe that any person or organization who participates in the fair trade system is a stakeholder in this project, and we welcome your feedback before we complete the updates to our IMS. The IMS is periodically refined to ensure that it meets the ever-evolving needs of internal and external stakeholders. Your comments will be taken into consideration as we finalize the IMS and our research and evaluation priorities for coming years. To comment, please use the links below to download and review the updated IMS Overview and our research agenda, read responses to frequently asked questions, and then complete the online survey. The survey will be open now until January 22, 2021.

IMS Overview

Research Agenda

Frequently Asked Questions

Please contact impact@fairtradeusa.org if you have any technical difficulties or questions.