Coffee for people who care to know the story on their cup.
Americans drink a lot of coffee: 400 million cups a day, to be exact. Drip, cold brew, on-the-go, and espresso, we like it all. It’s difficult to imagine life without the coffee we know and love.
In a culture that likes quick, easy, and cheap, it’s easy to forget that there are farmers whose livelihoods depend on the cup of coffee in your hand. But as the global pandemic layers on new challenges to the poverty and climate change that producers were already facing, the future of coffee farming as a way of life becomes more uncertain. But it doesn’t have to end there.
Fair trade is the only mainstream model that guarantees a minimum price to help coffee producers through hard times. On top of that, producers who follow fair trade standards earn an additional amount per pound in Community Development Funds to spend on quality and productivity improvements and addressing community needs. Since 1998, Fair Trade Certified™ coffees like these have generated over $740 million in financial benefit to producers. Just one cup might seem insignificant, but the seal ensures that every single cup counts toward a better future for the farmers who grew those beans.
Whatever your taste, find your new favorite among these brands online or in-store, and as always, be sure to look for the Fair Trade Certified seal.