Select Page

Benefits of Fair Trade
for Businesses

Being a Fair Trade Certified™  brand partner isn’t just a way to do good — it’s a way to transform your business, meet sustainability goals, and build resilient and transparent supply chains.

Who Benefits from Fair Trade

As demand for sustainable and ethically sourced products continues to rise, consumers expect brands to align with these values. At 65% U.S. general population consumer recognition, Fair Trade Certified is the most recognized fair trade label in the market. In one saturated with certifications, businesses that choose one of the most widely recognized ethical labels stand out as a fair trade brand partner.

Our vast experience in multiple commodities, robust standards, and in-field support services are some of the reasons our partners choose Fair Trade Certified. Hear what our brand partners have to say about fair trade certification and the value of our partnership.

CEO Spotlight: The case for Fair Trade

Transform your business and meet your sustainability goals. In this video, Nigel Willerton, CEO and founder of Wholesome, explains the benefits of fair trade for business. Continue watching the playlist to hear from leaders at other companies like Whole Foods Market, Athleta, Equator Coffees & Teas, Guittard Chocolate Company and more.

Certification Impact

Fair Trade Brand Partners




Barrie House








J. Crew

Success Stories

Certification Overview


Get in touch with our team

Fill out a form below to learn more about what it takes to get certified.


Create your Certification Plan

We’ll work closely with your team to audit your business needs and identify a plan to achieve certification.


Execute your Program Rollout

Access a stepped approach to full compliance that makes progress achievable for your unique situation. You’ll receive comprehensive support throughout the entire process!

Take the First Step it only takes 2 minutes