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Fair Trade for Retailers

Fair trade isn’t just a way to do good—it’s a way to transform your business, meet sustainability goals, and build resilient and transparent supply chains.

What is a Fair Trade Retailer?

A Fair Trade retailer is a retail company that sells Fair Trade Certified products. Fair Trade retailers do not need to register or pay service fees. The certification process applies to the individual products rather than the entire retail company/ store with all pricing incorporated into Fair Trade Certified cost of goods. Certification occurs at the production level—such as farms, factories, or fisheries. Fair Trade Standards occurs at the production level—such as farms, factories, or fisheries.

Display of Fair Trade Certified bananas in a grocery store

As the demand for sustainable and ethically sourced products continues to grow, consumers increasingly seek out brands and retailers that align with these values. With over 60% consumer recognition in the U.S., Fair Trade Certified stands as the most widely recognized Fair Trade label in the market. In a landscape filled with certifications, businesses that choose one of the most recognized ethical labels can truly stand out.

Our extensive experience across multiple commodities, robust standards, and comprehensive in-field support services are just a few reasons why our partners choose Fair Trade Certified. Discover what our Fair Trade retail partners have to say about the significance of Fair Trade Certification and the value of our partnership.

Hear From a Fair Trade Retail Partner: Thrive Market

Jeremiah McElwee, former Chief Merchandising Officer from Thrive Market, shares how Fair Trade certification is an important way to measure and calibrate economic impact in developing countries. Thrive Market’s Fair Trade Certified coffees ensure your coffee does more!

Benefits of Fair Trade for Businesses


Retailers, distributors, and food service providers can harness the power of Fair Trade to improve lives and protecting the planet.

1. Build consumer loyalty.

As consumers become more educated and conscious of their purchase, they increasingly show a preference for brands that prioritize safety, ethics, and sustainability—showing the value and importance of third-party certifications and labels.

2. Solidify your supply chain resiliency.

Our rigorous Fair Trade Certified standards ensure safe and healthy working conditions and protect labor rights and fair wages. More sustainable income and better working conditions help increase worker retention and support more resilient communities. Fair Trade Certification compliance measures help businesses actively minimize risk throughout their supply chain.

3. Strengthen your brand.

Trust that our operations and standards are audited by and compliant with ISEAL. One of the benefits of Fair Trade for retailers is that it establishes the credibility of your commitments and demonstrates authenticity to your consumers.

4. Accelerate your ESG goals and align
commitments to the UN’s SDGs.

As our program tracks more than 150 impact measures (many of which align to SDGs), a partnership with Fair Trade USA unlocks metrics that deliver on environmental, social, and economic sustainability commitments. Our brand partners can proudly share impact stories from real workers.


Current Fair Trade Retailers



Sam's Club Logo

Sam’s Club



How to Sell Fair Trade Products




Get in touch with our team

Fill out a form below to learn more about Fair Trade for retailers.



Source Fair Trade Certified Products

We’ll work closely with your team to assess your business needs and identify opportunities to source more Fair Trade Certified products, across national brands and your private label offerings.



Celebrate Your Impact!

Once you have Fair Trade Certified products on the shelf, you have a powerful story to tell consumers! Our team will provide ongoing resources to showcase your impact.


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