Celebrate International Coffee Day and Fair Trade Month by supporting the livelihoods of coffee farmers.
If you love coffee, you’re in good company. 66% of Americans are reported to drink coffee each day, more than any other beverage including tap water. We’ve found a myriad of ways to prepare, consume, and incorporate this delicious plant into our daily rituals and routines, but it’s easy to forget that there are farmers whose livelihoods depend on this crop.
International Coffee Day and all of Fair Trade Month (October), is a perfect opportunity to think about the workers who make your favorite drink possible and to reflect on your consumer purchasing power. Did you know that you can make your dollars do more, simply by choosing Fair Trade Certified™ coffees?
We’re committed to ensuring farmers and workers get a fair price for their goods and a fair wage for their labor, and we guarantee a minimum price for coffee beans to help protect them from market changes. On top of that, for every purchase of Fair Trade Certified coffee, additional money is returned to the producers in the form of self-directed Community Development Funds that support projects to meet their greatest needs.
Since 1998, Fair Trade Certified has delivered more than $1 billion in cumulative financial benefits to farmers, workers, and fishers across the globe!
Now, we are #BuildingOnABilliong dollars of impact to scale that impact further. Will you join us? Get started by checking out this guide to help you find just a few of the many fair trade coffees.