Celebrate International Coffee Day and Fair Trade Month by supporting the livelihoods of coffee farmers.
It seems like there is a day dedicated to just about everything – from donuts and bubblegum to the tooth fairy and polar bears. But one day that most of us can get behind is International Coffee Day on October 1, 2022. The International Coffee Organization (ICO) declared this an occasion to celebrate “the coffee sector’s diversity, quality and passion.”
If you love coffee, you’re in good company. 66% of Americans are reported to drink coffee each day, more than any other beverage including tap water. We’ve found a myriad of ways to prepare, consume, and incorporate this delicious plant into our daily rituals and routines, but it’s easy to forget that there are farmers whose livelihoods depend on this crop.
International Coffee Day and all of Fair Trade Month (October), is a perfect opportunity to think about the workers who make your favorite drink possible and to reflect on your consumer purchasing power. Did you know that you can make your dollars do more, simply by choosing Fair Trade Certified™ coffees?
We’re committed to ensuring farmers and workers get a fair price for their goods and a fair wage for their labor, and we guarantee a minimum price for coffee beans to help protect them from market changes. On top of that, for every purchase of Fair Trade Certified coffee, additional money is returned to the producers in the form of Community Development Funds that support projects to meet the communities’ greatest need.
In 2021 alone, sales of Fair Trade Certified coffees generated over $27 million in financial benefit to producers. Since 1998, across all fair trade products, we’ve delivered 1 billion in cumulative financial benefits to farmers, workers, and fishers across the globe and counting!
Will you be part of helping us generate the next $1 billion? Get started by checking out some of our favorite coffees in this guide, and always keep an eye out for products that feature the Fair Trade Certified label.