OAKLAND, Calif., (April 7, 2020) – Fair Trade USA™, the leading certifier of fair trade products in North America, has received a $1.4 million grant from the Walmart Foundation to strengthen support for producer-led community development projects along fair trade supply chains. The grant, which runs through 2022, will enable the organization to develop a more data-driven, standardized needs assessment process and deploy tools for farmers and workers to implement impactful projects in their communities—projects which are expected to become more critical than ever during and after the COVID-19 pandemic.

Fair Trade USA’s global model improves livelihoods of producer communities in 49 countries through its rigorous standards and third-party evaluation and certification. For every Fair Trade Certified™ product sold, producers earn additional money that is earmarked for a Community Development Fund in their community. These funds empower workers to invest in democratically-selected projects that meet their unique social, environmental, and economic needs at a local level. Last year alone, fair trade workers earned approximately $60 million from these funds to invest in projects to meet community needs, such as constructing health clinics and providing families with low-interest microloans to finance their harvest.

Over the 30-month grant period, Fair Trade USA will develop and deploy a new needs assessment process and producer toolkit that will be piloted in Mexico and Colombia, key origin countries for produce and coffee crops. A component of the work will include the development of an online hub, which will give more information on the supply chain and deliver impact data from producer communities available to the public.

“This grant will help Fair Trade USA provide greater value to producers around the world through more efficient disbursement and investment of Community Development Funds,” said Gavin Bailey, Program Officer at the Walmart Foundation. “Through its role in global supply chains, Fair Trade USA can provide increased value for farmers and workers as well as actionable data and insights around community outcomes for a diverse group of industry and nonprofit stakeholders.”

“Through the development and evaluation of the new tools outlined in the grant our team will be better equipped to help producer communities meet basic needs,” said Fair Trade USA CEO & Founder Paul Rice. “Community Development Funds are becoming even more critical as a result of the pandemic to fund products like access to clean water, education, health care, and low-interest loans. We’re proud as a grantee of the Walmart Foundation to drive meaningful impact in producers’ lives and increase the value we deliver to stakeholders and consumers seeking increased transparency.”

As a nonprofit social enterprise, Fair Trade USA leverages philanthropic support from foundations, corporations, and individuals to innovate and enhance its global model to drive greater impact to farmers, workers, and fishers around the world.


About Fair Trade USA

Fair Trade USA offers award-winning, rigorous, and globally recognized sustainable sourcing certification programs that improve livelihoods, protect the environment, and build resilient, transparent supply chains. Fair Trade USA is building an innovative model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and communities around the world. Fair Trade USA is a tax-exempt 501(c)(3) nonprofit organization and the leading certifier of fair trade products in North America.

Twitter: @FairTradeCert

LinkedIn: @Fair Trade USA

Instagram: @fairtradecertified

Facebook: @Fairtradecertified


About Philanthropy at Walmart

Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By leaning in where our business has unique strengths, we work to tackle key social issues and collaborate with others to spark long-lasting systemic change. Walmart has stores in 27 countries, employing more than 2 million associates and doing business with thousands of suppliers who, in turn, employ millions of people. Walmart.org is helping people live better by supporting programs that work to accelerate upward job mobility for frontline workers, address hunger and make healthier, more sustainably-grown food a reality, and build strong communities where Walmart operates. To learn more, visit www.walmart.org or find us on Twitter @walmartorg.



For more information: pr@fairtradeusa.org