Enhancing your floral brand with fair trade
Ready to begin your better business journey? Fair Trade Certified™ is your ticket! Here’s how becoming certified can help you.
Solidify your supply chain resiliency.
- Actively manage potential risk with rigorous fair trade standards ensuring safe working environments and improved conditions, wages, working hours, benefits, and the elimination of forced labor and poverty
- Improve operational efficiency and performance
- Get support and training in field to help ensure compliance to Fair Trade Certified Standards
- More sustainable income and better working conditions increase worker retention (less turnover and absenteeism) with more satisfied and engaged employees
- Improves workers’ lives and communities with Fair Trade Certified processes and Community Development Funds that contribute to long-term improvements in supplier communities, increasing resiliency
- Fair Trade Community Development Funds go directly to initiatives determined by workers for their benefit that support communities
- The Fair Trade Committee process engages worker voice and participation
Advance your Environmental, Social, and Governance (ESG) goals
- Accelerate your ESG/ Corporate Social Responsibility (CSR) goals
- With over 120 KPIs tracking to the United Nations’ 2030 Sustainable Development Goals (SDGs), your partnership with Fair Trade USA unlocks metrics that deliver on environmental, social, and economic sustainability commitments.
- Get visible, real outcomes
- Help reach B-Corp Certification
Strengthen your brand
- Mitigate potential reputational risk such as undetected labor violations in your supply chain
- Get peace of mind with rigorous, ISEAL-compliant third-party certification and auditing by Fair Trade USA ensures credibility of your commitments and demonstrates authenticity to your consumers
- Ensure traceability and transparency with data
- Evolve your brand compliance and cost (CSR) to value creation and innovation (ESG)
Build loyalty and meet your consumers’ demand
- 65% of consumers recognize the Fair Trade Certified seal
- 78% of consumers trust the Fair Trade Certified seal
- 1 in 3 consumers are more likely to purchase with the Fair Trade Certified seal
- 75% of consumers indicate a third-party certification provides trust that a product/company is taking sustainable action.
The Case for Fair Trade – John Mackey, CEO of Whole Foods Market
John Mackey, CEO of Whole Foods Market, explains why fair trade is such a big part of his company’s mission and how it has grown with increased consumer awareness. Whole Foods sources Fair Trade Certified roses, among many other products.
Fair Trade Floral Makes a Difference
Certified Floral Farms
Accelerate sourcing on Fair Trade Certified terms — Tap into more than 10 Fair Trade Certified floral farms
In 2021, fair trade floral partners generated $1.1M in Community Development Funds used to foster prosperous communities and resilient supply chains.
Dollar sales at a national retailer increased 3.3% on average in the 6 months after adding the Fair Trade Certified seal to their products
Ready to embark on your Fair Trade Certified journey?
Fill out this form to take the next step!
U.S. Consumer Insights Report
See why more than 1,500 companies have chosen fair trade certification to meet sustainability goals, increase brand trust, and reach more shoppers.