Select Page

Why Fair Trade

Every purchase matters in the lives of others. We’ll help you understand how Fair Trade works and why it’s important to look for the label.

What is Fair Trade?

Fair Trade is defined as a global movement made up of a diverse network of producers, companies, consumers, advocates, and organizations putting people and planet first. We at Fair Trade USA™ believe that everyone wants to do what’s right — for their families, fellow global citizens, and the planet. That’s why we’re committed to making the right choices the most obvious ones. Based on the simple idea that the products bought and sold every day are connected to the livelihoods of others, Fair Trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers, workers, and fishers, and protect the environment. In other words, Fair Trade is a world-changing way of doing business.

What does Fair Trade Certified mean?

Fair Trade Certified is how we achieve our mission. It’s an award-winning, rigorous, and globally recognized sustainable sourcing certification program that improves livelihoods, protects the environment, and builds resilient, transparent supply chains.

When you see a product with the Fair Trade Certified label, you can be sure it meets rigorous social, environmental, and economic standards.

Fair Trade Certified supports:


Our Impact and Why Fair Trade is Important

We measure progress in the tangible difference we’re making in lives and communities around the world. That includes financial benefit to producers, stronger communities, improved livelihoods, and commitments made to the people in our supply chains. Learn more about the scope and importance of our work.

More on Fair Trade’s impact


Sustainable Development Goals

The United Nations’ Sustainable Development Goals (SDGs) are a call for action by all countries to promote prosperity while protecting the planet. Learn how Fair Trade USA contributes to the SDGs and how those contributions are foundational to our organizational strategy. This insight will provide a deeper meaning of Fair Trade and its alignment with global sustainability.

Learn about Fair Trade and the SDGs


Philanthropic Partnerships

We collaborate with organizations and market partners in the field to deliver training, new technologies, and other services to farmers, workers, and fishers. Learn about partnership opportunities, enriching your understanding of why Fair Trade is essential.

Learn about partnership opportunities


Read the Latest News

Follow the latest news, announcements, and real-life stories about the Fair Trade vision unfolding as a way of life. This newsfeed will keep you informed about the reasons behind the increasing importance of Fair Trade.

See news

Fair Trade USA's Commercial Team group photo outside in Pasadena, CA

About Us

We’re leading the charge toward sustainable development and corporate social responsibility by forming fair and honest partnerships across the globe. We believe in community, we’re excited about change, and we’re guided by bright, talented changemakers who share our vision.

Who We Are


Commitment to Equity

Equity and impact are not our means to an end—they are our intended end, our goals. Inclusion is the path we have chosen to reach that end. Read our equity statement to learn how the Fair Trade model addresses issues of justice, equity, diversity, and inclusion, and how our organization lives those values.

View our equity statement

Couple smiling at camera holding plant

Join the Fair Trade Community

Join our dedicated community of conscious consumers, and stay informed on the latest news and updates, learn about your impact, upcoming events and more!