The Impact of Fair Trade Certification

Today, Fair Trade Certified™ products originating in 45 countries are being sold in the United States. Those purchases add up to significant impact for producers in countries that need it the most.


Farmers and workers

Last year, Fair Trade USA® empowered more than 950,000 farmers and workers in 45 countries across Africa, Asia, Oceania, Latin America, and the Caribbean to reach better terms with their trading partners.

$610 million

Financial benefit to producers

Since 1998, producers have earned a total financial benefit of $610 million through sales of Fair Trade Certified products, including over $400 million in Community Development Funds and $200 million as a result of the Fair Trade Minimum Price.


Social, economic, and environmental protections

Fair Trade Certified products are produced according to rigorous standards that protect farmers, workers, fishermen, and the environment.


Responsible businesses

The fair trade market is growing because of businesses' dedication to Fair Trade USA standards. As a result, consumer awareness of the Fair Trade Certified seal is at 63%—nearly double what it was in 2008.

Our Theory of Change

A theory of change is a visual representation of how the strategies and activities of an organization impact the lives and livelihoods of others over time: In our case, that includes small producers, fishermen, and workers in hired labor settings on farms and in factories. Our Theory of Change describes our vision of how we catalyze change in the lives of people around the globe through our work.

Theory of Change

Impact Management System

For more information about our impact or our Theory of Change, reach out to our Impact team.

Research & impact reports

Take a closer look at how Fair Trade USA is improving livelihoods and the environment in key product categories and regions.