Why Fair Trade

Every purchase matters in the lives of others. We’ll help you understand how fair trade works and why it’s important to seek the seal.

What is fair trade?

Fair trade is a global movement made up of a diverse network of producers, companies, consumers, advocates, and organizations putting people and planet first.

We at Fair Trade USA® believe that everyone wants to do what’s right – for their families, fellow global citizens, and the planet. That’s why we’re committed to making the right choices the most obvious ones. Based on the simple idea that the products bought and sold every day are connected to the livelihoods of others, fair trade is a way to make a conscious choice for a better world. A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers, workers, and fishermen, and protect the environment. In other words, it’s a world-changing way of doing business.


What does fair trade certification mean?

When you see a product with the Fair Trade Certified seal, you can be sure it meets rigorous social, environmental, and economic standards. That means:

  • Safe working conditions
  • Environmental protection
  • Sustainable livelihoods
  • Community Development Funds

Our impact

We measure progress in the tangible difference we're making in lives and communities around the world. That includes financial benefit to producers, stronger communities, improved livelihoods, and commitments made to the people in our supply chains. Learn more about the scope and impact of our work.

Our Theory of Change

Our Theory of Change visualizes how fair trade improves livelihoods over time.

Sustainable Development Goals

The United Nations’ Sustainable Development Goals (SDGs) are a call for action by all countries to promote prosperity while protecting the planet. Learn how Fair Trade USA contributes to the SDGs and how those contributions are foundational to our organizational strategy.

About us

We’re leading the charge toward sustainable development and corporate social responsibility by forming fair and honest partnerships across the globe. We believe in community, we’re excited about change, and we’re guided by bright, talented changemakers who share our vision.

Behind the Seal

Follow the latest news, announcements, and real-life stories about the fair trade vision unfolding as a way of life.

Join the Fair Trade Community

Don’t be shy! Plug into our passionate fair trade community and take action from absolutely anywhere.

Philanthropic partnerships

We collaborate with organizations and market partners in the field to deliver training, new technologies, and other services to farmers, workers, and fishermen. These partnerships enable producer groups to build long-term business relationships and strong, sustainable organizations. Ultimately, that benefits entire local communities and brings us closer to our vision.