See why more than 1,250 companies have chosen fair trade certification to meet sustainability goals, increase brand value, and reach more shoppers.
Reports show consumers are prioritizing sustainability now more than ever.
% of general population who agrees with the following statements, knowing a company is mindful of its impact on the environment and society:
More likely to try their products or services
Less concerned with the price of the product
More likely to buy their products repeatedly
More likely to talk with friends and family about the company
Consumers trust the Fair Trade Certified™ seal over 'fairly traded' claims.
Not only do consumers trust the Fair Trade Certified seal over unverified 'fairly traded' claims; research shows more consumers recognize and are more likely to purchase brands that carry the Fair Trade Certified seal over many other third-party labels and certifications.
% of American shoppers who recognize the Fair Trade Certified seal. (That’s nearly doubled since 2008)
% of American shoppers who indicate they would trust a product more if it was certified by Fair Trade USA®
Millennials outpace all other generations in their desire for Fair Trade Certified products.
Millennial attitudes and behaviors toward socially responsible companies and Fair Trade Certified products:
Say Fair Trade Certified is important to purchase decision
Willing to pay 20% more for products that are Fair Trade Certified
Look for proof when a company makes a claim about being socially or environmentally responsible