Behind the Seal

Follow the latest news, announcements, and real-life stories about the fair trade vision unfolding as a way of life.

  • Interview with Kakou, a fair trade cocoa farmer

    “We Are Suffering”: Can Price Increases Alone Save Cocoa Farmers?

    As of October 2019, Fair Trade USA will increase the premium and minimum price per pound of cocoa beans. Find out what this means for two cocoa farmers and what it means for you.

  • Learn from fair trade brands in New York City

    Join Fair Trade USA in NYC for its First Pop-Up Shop

    Shop, sample, and learn from fair trade brands and live the lifestyle, all in one space!

  • Farmer with his hands in his drying coffee beans.

    5 Common Myths About Fair Trade Coffee

    In the midst of a coffee crisis, it's more important than ever to know the truth about fair trade coffee.

  • The fair trade campaign team at UCSC

    Bringing Fair Trade to Campus

    University of California Santa Cruz student reflects on her fair trade journey and starting her school's fair trade campaign.

  • coffee beans

    Could Coffee be at the Root of the Migration Problem, and what is Fair Trade's Role?

    Fair Trade USA’s Response to the Washington Post’s ‘The Migration Problem is a Coffee Problem’

  • piled-up haitian green mangoes

    Peeling Back the Fair Trade Certified Haitian Mango

    In a nation crippled by natural disasters and unstable markets, fair trade mangoes provide hope for stable livelihoods.

  • Stephanie Vasquez, Whole Foods employee

    Whole Foods Employee Traces Whole Trade Flowers Back to the Source

    Stephanie Vasquez works on the floral team at Whole Foods Market in Chicago and got the chance to visit floral farms in Ecuador and Colombia. She describes what it was like to meet the people behind her bouquets.

  • Women leading in a Fair Trade Committee

    Women’s Economic Empowerment in the Age of Fair Trade

    We know that women’s empowerment creates a positive ripple effect on families, communities, and cultures. But how do we get there?