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Brands

Benefits of Fair Tradefor BusinessesBeing a Fair Trade Certified™  brand partner isn't just a way to do good — it’s a way to transform your business, meet sustainability goals, and build resilient and transparent supply chains.Who Benefits from Fair TradeAs demand for...

What is Greenwashing?

Greenwashing is the practice of making misleading or “empty” claims about a product or company’s environmental benefits and impacts. Greenwashing is a type of deceptive marketing that often uses general phrases like “green”, “sustainable”, or “eco-friendly” to gain...

How can you Avoid Greenwashing?

Both brands and consumers can avoid greenwashing by seeking out proven and certified environmental and social impact. Greenwashing is used with the goal of making sales under false claims of sustainability. Being anti-greenwashing means taking real, demonstrated...

When did Fair Trade Start?

The Fair Trade movement began to take shape after World War II, when Edna Ruth Byler began helping female artisans in Puerto Rico sell their products for a fair price. That became a global movement for a more fair system of trade that benefits all. Fair Trade USA™,...

What is the difference between Fair Trade and Direct Trade?

Fair Trade and Direct Trade are two sourcing approaches that aim to create better outcomes for producers, but they differ significantly in structure, oversight, and impact. Fair Trade USA™ is an independent nonprofit, and the leading 3rd party certifier of Fair Trade...

What are Ethical Standards?

Ethical standards in business and global trade are guidelines that focus on protecting people and the environment throughout the global marketplace. Ethical standards cover areas including labor rights, fair pricing, anti-corruption, and environmental protection. Fair...