Enhancing your seafood brand with fair trade

Ready to begin your better business journey? Fair Trade Certified™ is your ticket! Here’s how becoming certified can help you.

Solidify your supply chain resiliency.

  • Actively manage potential risk with rigorous fair trade standards ensuring safe working environments and improved conditions, wages, working hours, benefits, and the elimination of forced labor and poverty
  • Improve operational efficiency and performance
    • Get support and training in field to help ensure compliance to Fair Trade Certified Standards
    • More sustainable income and better working conditions increase worker retention (less turnover and absenteeism) with more satisfied and engaged employees
  • Improves workers’ lives and communities with Fair Trade Certified processes and Community Development Funds that contribute to long-term improvements in supplier communities, increasing resiliency
    • Fair Trade Community Development Funds go directly to initiatives determined by workers for their benefit that support communities
    • The Fair Trade Committee process engages worker voice and participation
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Advance your Environmental, Social, and Governance (ESG) goals

  • Accelerate your ESG/ Corporate Social Responsibility (CSR) goals
    • With over 700 KPIs tracking to the United Nations’ 2030 Sustainable Development Goals (SDGs), your partnership with Fair Trade USA unlocks metrics that deliver on environmental, social, and economic sustainability commitments
    • Get visible, real outcomes
  • Help reach B-Corp Certification

Strengthen your brand

  • Mitigate potential reputational risk such as undetected labor violations in your supply chain
  • Get peace of mind with rigorous, ISEAL-compliant third-party certification and auditing by Fair Trade USA ensures credibility of your commitments and demonstrates authenticity to your consumers
  • Ensure traceability and transparency with data
  • Evolve your brand compliance and cost (CSR) to value creation and innovation (ESG)
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Build loyalty and meet your consumers’ demand

  • 66% of consumers recognize the Fair Trade Certified seal
  • 78% of consumers trust the Fair Trade Certified seal
  • 1 in 3 consumers are more likely to purchase with the Fair Trade Certified seal
  • 75% of consumers indicate a third-party certification provides trust that a product/company is taking sustainable action.

The Human Face of Seafood Sustainability

How is fair trade transforming the seafood industry? Follow three fishing communities from Alaska, Mexico, and Indonesia on their journey to become more sustainable through fair trade. Often overlooked in discussions about seafood sustainability, fishers provide fresh perspectives about why fair trade is so important and how it has impacted their lives and their communities.

Fair Trade Seafood Makes a Difference

400

Certified Organizations

Bring recognition to your commitment to social and environmental stewardship.

$667K

Development Funds

In 2021, fair trade seafood partners generated $667k in Community Development Funds used to foster prosperous fishing communities and resilient supply chains.

3.3%

Average Increase

Dollar sales at a national retailer increased 3.3% on average in the 6 months after adding the Fair Trade Certified seal to their products.

Ready to embark on your Fair Trade Certified journey?

Fill out this form for a no-obligation consultation conversation.

Our Standards

Review our Capture Fisheries Standards & Trade Standards

Standards

U.S. Consumer Insights Report

See why more than 1,400 companies have chosen fair trade certification to meet sustainability goals, increase brand trust, and reach more shoppers.

View Report