Fair Trade vs. Rainforest Alliance

Fair Trade Certified focuses on improving the livelihoods of farmers and workers through rigorous social, economic, and environmental standards, including additional funds that producers invest in community-led projects. Rainforest Alliance primarily focuses on environmental conservation and sustainable agriculture. Many companies pursue both certifications to support people and the planet, but Fair Trade Certified uniquely emphasizes worker well-being, economic empowerment, and community development.