Fair Trade USA™ has created rigorous standards to advance ethics in global supply chains, supporting brands in fair and sustainable sourcing. Many consumers often ask, “is Fair Trade ethical?” Our standards and certification model ensure that farmers, workers, and...
Greenwashing is the practice of making misleading or “empty” claims about a product or company’s environmental benefits and impacts. Greenwashing is a type of deceptive marketing that often uses general phrases like “green”, “sustainable”, or “eco-friendly” to gain...
Both brands and consumers can avoid greenwashing by seeking out proven and certified environmental and social impact. Greenwashing is used with the goal of making sales under false claims of sustainability. Being anti-greenwashing means taking real, demonstrated...
The Fair Trade movement began to take shape after World War II, when Edna Ruth Byler began helping female artisans in Puerto Rico sell their products for a fair price. That became a global movement for a more fair system of trade that benefits all. Fair Trade USA™,...
Fair Trade and Direct Trade are two sourcing approaches that aim to create better outcomes for producers, but they differ significantly in structure, oversight, and impact. Fair Trade USA™ is an independent nonprofit, and the leading 3rd party certifier of Fair Trade...
Ethical standards in business and global trade are guidelines that focus on protecting people and the environment throughout the global marketplace. Ethical standards cover areas including labor rights, fair pricing, anti-corruption, and environmental protection. Fair...
OAKLAND, CA. – (May 15, 2025) – Fair Trade USA and its partners have generated $100 million in Community Development Funds—a significant milestone that directly benefits factory workers and their communities throughout the world. Each purchase of a Fair Trade...
Fair Trade gifts support mothers everywhere by empowering women who uplift their families and communities every day. Use this guide to find a present that loves as much as she does!
Fair Trade USA celebrates the distribution of $100 Million in Community Development Funds to Factory Workers
Fair Trade standards empower climate action around the globe. In honor of Earth Day, explore stories from Fair Trade producers.
