Enhancing your dairy brand with fair trade
Why Fair Trade Dairy
Dairy farming in the U.S. has never been easy. Issues such as overproduction, volatile markets, and a rise in dairy alternatives have contributed to a sharp decline in the number of dairy farms across the country. Meanwhile, worker wellbeing and farm stewardship have declined as low prices place greater financial strain on dairy farms. Remaining competitive in the dairy sector today requires a new way of thinking and connecting with consumers.
Embracing Fair Trade Certified™ is a catalyst for change and can offer your business a path forward. Our unique model of standards, premium, and supply chain services enable you to support struggling dairy farmers and ensure safe and respectful working conditions for workers. Fair trade certification is also a way to reenergize the dairy category and resonate with the buying public.
Ready to begin your better business journey? Learn more about how becoming certified can help your dairy business.
Solidify your dairy supply chain resiliency.
- Actively manage potential risk with rigorous fair trade standards ensuring safer working environments and improved conditions, wages, working hours, and benefits.
- Many dairy farmworkers are immigrants who lack legal protections. Fair trade ensures workers are recruited ethically, protects them from discrimination and ensures they are not subject to harassment or forced labor.
- Accidents on dairies can be severe. Fair trade requirements help to minimize risks.
- Improve operational efficiency and performance.
- Get support and training in-field to help ensure compliance to Fair Trade Certified Standards.
- More sustainable income, better working conditions, and enhanced dialogue increases worker retention (less turnover and absenteeism) and engagement.
- Improves workers’ lives and communities with Fair Trade Certified processes and Community Development Funds that contribute to long-term improvements.
Advance your Environmental, Social, and Governance (ESG) goals
- Accelerate your ESG / Corporate Social Responsibility (CSR) goals
- With over 120 KPIs tracking to the United Nations’ 2030 Sustainable Development Goals (SDGs), your partnership with Fair Trade USA unlocks metrics that deliver on environmental, social, and economic sustainability commitments.
- Help reach B-Corp Certification
Strengthen your brand
- Mitigate potential reputational risk such as undetected labor violations in your supply chain.
- Get peace of mind. Rigorous, ISEAL-compliant third-party certification and auditing by Fair Trade USA ensures credibility of your commitments and demonstrates authenticity to your consumers.
- Ensure traceability and transparency with data
- Evolve your brand compliance and cost (CSR) to value creation and innovation (ESG)
Build loyalty and meet your consumers’ demand
- 66% of consumers recognize the Fair Trade Certified seal
- 78% of consumers trust the Fair Trade Certified seal
- 1 in 3 consumers are more likely to purchase with the Fair Trade Certified seal
- 75% of consumers indicate a third-party certification provides trust that a product/company is taking sustainable action.
- Find more U.S. consumer insights here.
Fair Trade Dairy Makes a Difference
Farmworker input and feedback were a critical part of the development of our Agricultural Production Standard (APS), and we continue to ensure farmworker voices are heard as we continue to evolve, adapt, and scale the Fair Trade Certified Dairy program.
As part of our monitoring system, our team designed and implemented surveys of Fair Trade dairy workers and farmers at several dairy farms from 2020-2022. A total of 320 surveys were collected. Here are some of our findings.
Of workers have perceived an increase in leadership trust since fair trade certification
Of workers consider the Premium Fund the leading benefit of the fair trade program
The average monthly income of workers
Of workers are able to cover their basic needs (up 16% from 2020)
Of workers either strongly or somewhat agree with the statement ‘I feel valued by my employeras a worker on this farm’
Of workers are either very or somewhat satisified working at their farm
Ready to embark on your Fair Trade Certified journey?
Fill out this form to take the next step!