Resources for Current Fair Trade Partners

Using the Fair Trade Certified™ seal

There are several Fair Trade Certified seal options available for use, and only licensees have permission to use them. Any products or materials that use a Fair Trade Certified seal or language must be approved by your account manager first, including product packaging, marketing or promotional materials, and fair trade impact statements. When designing the seal onto product packaging, depending on the amount of fair trade ingredient in a product, businesses may use one of a few seal options. To find which one your business is eligible to use, it’s best to start with our Multiple Ingredient Product Policy, which can be found on the standards page. If you do not have a license, you can begin the registration process with an online form. Please contact your account manager for assistance.

Seal Use Guide

Before you can download the Fair Trade Certified seal, design it onto your packaging, and put your product on the market, you’ll need to get your design approved. Our Seal Use Guide helps you understand the rules for correct use.

Request the seal

Once you’re ready to incorporate the Fair Trade Certified seal onto your product packaging or promotional materials, you can request them from your account manager.

Report misuse of the seal

We take proper use of the seal seriously. If you see someone violating our terms of use, help us by reporting it.

Fair trade photo library

Access thousands of photos from fair trade farms, fisheries, and factories, with stories and quotes from the people behind Fair Trade Certified products. As a partner, you have exclusive access to download and use our photos for your fair trade marketing campaign and promotional materials. If you are not a licensed partner and would like to use one of our photos, contact us to request permission.


Promoting Fair Trade

Get exclusive partner discounts on fair trade merchandise, from tees and market-ready tote bags to promotional items like coffee sleeves and window clings. Find thoughtful gifts, free promotional materials, and simple ways to proudly display your hard-earned status as a leader in the fair trade movement.



Fair Trade USA® Marketing team, at your service. Get free resources to introduce the fair trade model to your organization, including basic information about fair trade, guidelines for consumer engagement, resources for employee engagement, and sell sheets. Send a request to your account manager to connect you with all the resources you need to sell your fair trade products, specific to your business type.