OAKLAND, Calif. (April 23, 2019) – Today, Fair Trade USA unveils its first ever lookbook, We Wear Fair Trade. Made in partnership with renowned fashion director, activist, and stylist Rachael Wang, the lookbook features exclusively Fair Trade Certified apparel modeled by contemporary human and environmental rights advocates. Debuting during Fashion Revolution Week (April 22–28), the We Wear Fair Trade campaign honors the Rana Plaza garment factory collapse in Bangladesh that killed 1,134 people. Each image showcases an array of Fair Trade USA brand partners—Athleta, Aventura, Ecoths, J.Crew, Madewell, Obey Clothing, Outerknown, and Patagonia—in an effort to raise awareness about the growing collection of fair trade apparel while showcasing the stories of the producers behind the clothes themselves.
Featured model activists and producers:
- Rachael Wang, Fashion Director and Stylist
- DeRay Mckesson, Civil Rights Activist and Author
- Paola Mendoza - Film Director, Author, and Women’s March Activist
- Sarain Fox - Anishinaabe/Anishinaabekwe Storyteller, Activist & TV Host
- Sydney Allen Ash - Innovation Strategist and Re:Search Podcast Host
- Celine Semaan - Human Rights & Environment Advocate and Designer
- S. Kalavathi - Fair Trade Certified Factory Tailor
- Alma Guadalupe Tzec Cervantes - Fair Trade Certified Factory Tailor
- R. Gautam - Student, Son of Fair Trade Factory Employee
“As a member of the fashion industry, it’s incredibly important to me to align with and support initiatives that recognize brands that are creating income sustainability, community and individual well-being, empowerment, and environmental stewardship,” said Rachael Wang.
Photographed by Justin French, the We Wear Fair Trade lookbook highlights the Fair Trade Certified seal that is sewn into all certified apparel, empowering consumers to shop their values and to choose clothing from factories that treat workers with dignity, respect, and a voice in their own workplace.
“Until the fair trade apparel program was launched nearly a decade ago, shoppers had no real way of knowing the conditions under which their clothes were made,” said Maya Spaull Johnson, VP of Apparel and Home Goods at Fair Trade USA. “Now we are empowered to buy clothes with the label and know that we’re helping create sustainable livelihoods, safer working conditions, and desperately-needed transparency in the fashion industry.”
In honor of the campaign, Fair Trade USA has created the We Wear Fair Trade campaign hub featuring the stories behind each of the lookbook models and factory employees, a fair trade shopping guide, and a collection of promo codes to support shoppers looking to build to their own fair trade wardrobes.
About Fair Trade USA:
Fair Trade USA is a nonprofit organization and the leading certifier of fair trade products in North America. Its trusted Fair Trade Certified seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions, protection of the environment, and strong, transparent supply chains. Rather than creating dependency on aid, Fair Trade USA's model empowers farmers, workers, and fishermen to fight poverty and earn additional money to improve their communities.
- The Fair Trade USA Apparel and Home Goods program launched in 2011, working with 3 factories in 2 countries. Today, the program reaches over 100 factories in 13 countries, with 77,000 Fair Trade Factory employees benefitting.
- Since 1998, producers have earned a total financial benefit of $600 million through sales of Fair Trade Certified™ products, including over $400 million in Community Development Funds.
- For the past 20 years, Fair Trade USA has partnered with over 1,300 brands to certify more than 30 different product categories.
Katie Schneider | Fair Trade USA