Fair Trade USA Unveils 'Fair Trade Difference', An Experiential Pop-Up Shop

Nonprofit's first NYC marketplace will showcase a fair trade lifestyle, bringing together 13 top brand partners across apparel, home, food, and beverages.

OAKLAND, Calif., (October 1, 2019) – Fair Trade USA®, the leading third-party certifier of fair trade products in North America, is hosting its first pop-up shop — Fair Trade Difference — at the Seaport District in New York City during Fair Trade Month from October 10th through October 31st. The Fair Trade Difference will double as a marketplace and immersive learning experience highlighting fair trade brand partners and influential experts in the field throughout October. The curated marketplace, featuring Patagonia, west elm, and 11 additional brand partners, will be free and open to the public daily, showcasing all things fair trade for purchase and sampling.

Consumers are invited to move through the two-floor space to shop and explore a selection of Fair Trade Certified™ products from fleeces to furniture. There will be a variety of technical outdoor apparel, tees and accessories from Patagonia, and felt ornaments, rugs, textiles, and furniture from west elm. Kroger will offer its Simple Truth© private label coconut water, tea, and beauty alongside a virtual reality experience taking the viewer on a journey through tea fields on its the Rwandan Sorwathe Tea Estate. Shoppers can also enjoy a full Death Wish Coffee bar serving free, freshly brewed coffee with whole beans available for purchase, as well as a large variety of chocolates, sweets, and drinks from Numi Tea, Alter Eco, Equator Coffees, and more. 

“Five years ago we started making 10 yoga styles in one Fair Trade Certified factory and we are proud today to offer more fair trade styles than any other apparel brand,” said Lisa Williams, Head of Product at Patagonia. “This means more than 66,000 workers have benefited from our commitment to the Fair Trade Certified program. We're excited to celebrate our partnership with Fair Trade USA at the pop-up and the progress we've made offering products in every category that allow our customers to vote with their dollars for good values.”

“The goals we set for our Responsible Sourcing commitments have motivated us every day to think about how we can drive social, economic, and ethical reform within the retail industry,” said Jennifer Gootman, Vice President, Social Consciousness & Innovation, west elm. “We are encouraged by the impact we’ve made in our five years of partnership with Fair Trade USA and look forward to making even more meaningful strides in our commitments to makers and communities in the years to come.”

Fair Trade USA encourages consumers to explore fair trade products beyond the walls of the Fair Trade Difference pop-up. Discover more than 1,250 responsible businesses spanning 30+ product categories in the product finder at FairTradeCertified.org. 


About Fair Trade Difference Pop-Up Shop 

When: October 10–31, 2019 | Monday–Saturday: 10am–8pm; Sunday: 10am–7pm

Where: 8 Fulton Street, New York, NY 10006

What: Shop, sample, and learn about the fair trade difference in coffee, tea, cocoa, sugar, apparel, and more.

More event info here

Featured brand partners: Patagonia, west elm, Kroger, Death Wish Coffee, Numi Tea, OCHO CandyAlter Eco, Wholesome Sweeteners, Equator Coffees, Marich Chocolate, Chuao Chocolatier, UnReal Chocolate, Hudson Roasters.

#SeekTheSeal, Make A Difference


About Fair Trade USA

Fair Trade USA® is a non-profit organization and the leading certifier of fair trade products in North America. Its trusted Fair Trade Certified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions, protection of the environment, and strong, transparent supply chains. Rather than creating dependency on aid, Fair Trade USA’s model empowers farmers, workers, and fishermen to fight poverty and earn additional money to improve their communities. Winner of Fast Company’s Social Enterprise of the Year Award and recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation, and Ashoka, Fair Trade USA also helps brands and retailers tell their stories of impact and educate consumers about the power of their purchase.

  • Since 1998, producers have earned a total financial benefit of $610 million through sales of Fair Trade Certified products, including over $400 million in Community Development Funds.
  • For the past 20 years, Fair Trade USA has partnered with over 1,250 brands to certify more than 30 different product categories.
  • The Fair Trade USA Coffee program launched in 1998, when partners imported 76,059 pounds of fair trade coffee for a total Premium of $3,803. In 2018, partners imported 175,892,965 pounds for a total Premium of $35,178,593. Today, the program reaches 23 countries, 345 producer organizations.
  • The Fair Trade USA Cocoa program launched in 2001, when partners imported 14,050 pounds of fair trade cocoa for a total Premium of $956. In 2018, partners imported 48,774,206 pounds for a total Premium of $4,424,758. Today, the program reaches 11 countries, 43 producer organizations.
  • The Fair Trade USA Tea program launched in 2002, when partners imported 65,261 pounds of fair trade tea for a total Premium of $10,747. In 2018, partners imported 2,773,148 pounds for a total Premium of $829,137. Today, the program reaches 8 countries, 36 producer organizations.
  • The Fair Trade USA Apparel and Home Goods program launched in 2011, working with 3 factories in 2 countries. Today, the program reaches over 100 factories in 13 countries, with 77,000 fair trade factory employees benefiting.  


Follow Fair Trade USA

Facebook: @Fairtradecertified

Instagram: @Fairtradecertified 

Twitter: @FairTradeCert

Contact: Kasi Martin, Sr. Communications Manager, Fair Trade USA kmartin@fairtradeusa.org


Anchor Event Details

"I Worked an Entire Day on a Coffee Farm in Peru": A Screening and Conversation with BuzzFeed's Auri Jackson

  • Monday, October 21st, 7–9 pm
  • Explore the humanitarian issues surrounding coffee and understand the Fair Trade Difference with BuzzFeed’s Auri Jackson. Watch the video of her adventure to a Fair Trade Certified farm and join in on a Q&A discussion with Death Wish Coffee and Fair Trade USA after. Highly caffeinated coffee fix provided by the world's strongest coffee brand, Death Wish Coffee.  

We Wear Fair: Sustainable Fashion Networking with Stylist Rachael Wang

  • Thursday, October 24th, 6:00–8:30 pm
  • Come connect with the change-makers who are transforming the fashion industry for good. Hear from stylist Rachael Wang, Creative Director for We Wear Fair Trade, about the trends and forces that are reshaping fashion through activism and advocacy. Learn about the Fair Trade Certified apparel program and join a speed networking session designed to spark thoughtful conversations about sustainability in fashion. Light snacks, drinks, and free chocolate truffle goodie bags from Alter Eco provided.

Take Time For Tea: A Virtual Trip to the Fields at the Source of Kroger's Simple Truth© Tea

  • Saturday, October 26th, 3–6 pm
  • Dive head first into the world of fair trade tea through this event that's steeped in experience. You will be transported to the Fair Trade Certified tea fields on the Sorwathe Tea Estate in Rwanda through a virtual reality experience, enjoy a complimentary tea leaf reading, and learn about tea culture, preparation and history through tons of free tastings. Light snacks, unlimited quality tea, games, and merchandise giveaways also included. 

Trick or Trade: Celebrating Halloween the Fair Trade Way

  • Wednesday, October 30th, 3–8 pm
  • Come trick or treat and get some free sweets! You'll also learn about the positive impact of fair trade certification for cocoa and sugar workers. We'll bring the ghouls and goblins, you bring your best costume (optional, of course). Children and the young at heart are welcome at this event. Featuring a Spooktacular Pumpkin Spice S’mores Giveaway by Chuao Chocolatier! 

Join Fair Trade USA for its first pop-up marketplace in New York City this month.

Basingwa Maria joined a fair trade cooperative in 2000, and with the increased income she has received from her coffee over the years, she has been able to bring running water to her home and invest in solar panels on her roof. She hopes to bring electricity to her house soon.