Behind the Seal

Journey with Celina Lima, a fellow with Fair Trade Campaigns, to a coffee cooperative in Guatemala to lean about the true impact and benefits that Fair Trade has brought to their communities and individual lives.

We at Fair Trade talk about giving farmers and workers a voice in their community and around the world. The Fair Trade Difference is about passing the microphone.

Coconut can be found in many of the products we use every day. Unfortunately, the farmers who provide the world with coconuts find themselves facing extreme challenges that threaten their farms and the livelihoods of their entire families. Learn more and find out how you can become part of the solution.

In villages with only one drinking water well, women had to walk long distances to retrieve the water and then carry it all the way back home to their families. In the case of Kavokiva, a Fair Trade cooperative in Côte d’Ivoire, West Africa, Fair Trade chocolate helps provide clean drinking water to a village.

For the past 18 years, Fair Trade USA has worked to increase the market access, linkage, and impact of responsibly sourced
agricultural products and factory-made goods, directly benefiting millions of farmers, workers and families all over the world and establishing the Fair Trade Certified™ seal as a respected and reliable brand for informed consumer choices.

Americans drink more than 400 million cups of coffee per day. If tomorrow each one of us woke up and made just one cup Fair Trade, we would drive at least an additional $2 million dollars back to coffee farmers to help them address some serious challenges. In just one day. Because of one little choice. That’s pretty amazing.

In the face of an extreme challenges this organization banded together to come up with an innovative solution to fight the problem and save their coffee trees. Learn more about how they did this and why Fair Trade was a crucial part of their plan.

La Revancha is a family-owned coffee estate, with about 90 permanent workers, although this number grows drastically during the harvest season. They’ve been working hard to meet the rigorous Fair Trade standards in order to become Central America's first Fair Trade Certified coffee estate.