Fair Trade USA Celebrates Fair Trade Month 2020

Nonprofit invites businesses and consumers to share why fair trade matters during October.

Fair Trade USA®, the leading certifier of fair trade products in North America, is honoring its 1,250+ partners’ commitments to fair trade certification and the positive impact they bring to farmers and workers across the world. By encouraging conscious consumers to sign and share a pledge to “seek the seal” on an array of products, Fair Trade USA aims to increase this impact and increase awareness for the array of products that can be Fair Trade Certified™, such as apparel and home goods, coconut, seafood, produce and flowers, and more.

The nonprofit and its partner brands will also hold an array of virtual educational events throughout the month of October. 

The Fair Trade Certified seal represents thousands of products that improve millions of lives and protect land and waterways in 45 countries and counting. Products that carry the Fair Trade Certified seal are made in accordance with high standards, promoting safe working conditions, the elimination of harmful chemicals, and sustainable livelihoods for businesses and communities. Farmers, garment workers, and fishers are essential workers too, and these unsung heroes keep our goods moving when the rest of the world is at a standstill — often risking their own lives due to circumstance. Raising their standards means they can be more resilient in these trying times.

When you purchase Fair Trade Certified products, your dollars reach more than 975,000 farmers and workers as they grapple with unforeseen challenges during the pandemic. There are more than 40,000 Fair Trade Certified products on the market from national retailers and independent brands. Purchases of these goods have sent $740 million to farmers and workers since 1998. Anyone can be a fair trade advocate for a more just world simply by purchasing certified products.

“People were created to be loved. Things were created to be used. The reason why the world is in chaos is because things are being loved and people are being used.” – Dalai Lama XIV

A testament to individual purchasing habits affecting collective action was the recent vote by the Los Angeles City Council to become a “Fair Trade City,” making LA the largest Fair Trade City in North America and the 4th largest in the world.

How to join the movement

Help give workers a social safety net. When you shop in October, pledge to seek the seal whenever you can and encourage others to do the same by signing up at this link or texting “ShareYourFair” to 52886. The first 100 to sign the pledge get a free RUNA energy drink full-sized sampler box. Additionally, 14 partner brands like Conscious Coconut, AlterEco, Synergy, Allegro Coffee, and Cotopaxi have joined forces to give away more than $500 of Fair Trade Certified goods. Enter here.


Impact stories

How Fair Trade Reduces Poverty, a floral story by Fair Trade USA

How Fair Trade Changes Lives, a video series by prAna

Celebrate worker stories, all month long with Pottery Barn

Fair Trade, Every Day, a blog by Synergy 


Virtual event schedule

Wednesday, October 7th, all day starting at 7:30am PDT 

@FairTradeCertified Instagram takeover with Fair Trade LA Campaigner

Wednesday, October 14th, 8:30am PDT

@prAna Instagram LIVE from India with fair trade Field Manager Sumita Sarma talking about the impact of production in Fair Trade Certified factories. 

Monday, October 19th, 6pm EDT / 3pm PDT 

@AlterEcoSF Instagram LIVE with Fair Trade USA

Monday, October 19th,11am – 12pm EDT / 8am – 9am PDT

Virtual Coffee Chat with a Fair Trade Certified Factory in Pakistan with Net Impact and Fair Trade USA. Eventbrite link HERE.

Throughout October

Tune into @FairTradeCertified Instagram’s IGTV feed for garment workers’ perspectives filmed inside Fair Trade Certified factories. 



Enter to win more than $500 of Fair Trade Certified goods HERE


Facebook: @Fairtradecertified

Instagram: @fairtradecertified

Twitter: @FairTradeCert

Hashtags: #ShareYourFair #FairTradeMonth #SeekTheSeal



About Fair Trade USA

Fair Trade USA® is a tax-exempt 501(c)(3) nonprofit organization and the leading certifier of fair trade products in North America. Its trusted Fair Trade Certified™ seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions, protection of the environment, and strong, transparent supply chains. Rather than creating dependency on aid, Fair Trade USA’s model empowers farmers, workers, and fishermen to fight poverty and earn additional money to improve their communities. Winner of Fast Company’s Social Enterprise of the Year Award and recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation, and Ashoka, Fair Trade USA also helps brands and retailers tell their stories of impact and educate consumers about the power of their purchase.

Contact: Kasi Martin, Fair Trade USA kmartin@fairtradeusa.org

Noe Cocom Poot, 23

Noe sews a jacket at a Fair Trade Certified factory in Hong Ho, Yucatan, Mexico. As part of a fair trade community development project there, employees like Noe were given the choice to select from a laptop, television, or washing machine. "Fair trade is a good program," Noe says. "Please keep buying. These are good products made with a 'Yucateco' heart.”