Just One Cup

A choice for fair trade coffee is a choice to support the livelihoods of coffee farmers. Make your cup count this International Coffee Day! #JustOneCup is all it takes.

September 29, 2020

An ongoing global coffee price crisis and the global pandemic have created the perfect storm in the coffee industry, driving coffee prices down below the cost of production in most countries. Labor shortages, price volatility, and decreased demand are driving farmers out of business and threatening the survival of the coffees we love. Something has to change in order to save the future of coffee, starting with our choices.

Fair trade is the only mainstream model that guarantees a minimum price to help coffee producers through hard times like these. On top of that, producers who sell on fair trade terms earn an additional amount per pound in Community Development Funds to spend on quality and productivity improvements and addressing community needs. Over the last 21 years, Fair Trade Certified™ coffee has generated over $740 million in financial benefit to producers.

This International Coffee Day, September 29th, make your cup matter. Wherever you are, we invite you to enjoy a cup of fair trade coffee with us.

How to participate:

Find your coffee

Not sure what to look for? We've rounded up some favorites in our coffee guide. Whatever your taste, we'll help you decide where to shop.

Share your cup

Share your fair trade coffee with us using #JustOneCup and help us inspire the world to brew better. We’ll share our favorite photos!

Give monthly

When you donate the value of just one cup of coffee each month, you help grow Fair Trade USA’s impact—providing safer working conditions, financial stability, and improved livelihoods for more farmers and workers.

5 Common Myths About Fair Trade Coffee

What is the coffee crisis and how can fair trade help? We explain, and debunk the most common misconceptions about fair trade coffee.

Buy a bag, give a bag

Treat an essential worker in your life to a bag of fair trade coffee to thank them for the role they play in keeping our communities safe and running during the pandemic.