Join the #JustOneCup Challenge

September 29, 2018

Together, in one day, we can send $2 million to much-needed projects in coffee producing communities. Your challenge? On National Coffee Day, drink #JustOneCup of Fair Trade coffee.

What's the story on your cup?

The truth is, there was nothing free, quick, or easy about the journey that coffee took to wind up in your hands. Americans drink 400 million cups of coffee every day. In a grab-and-go culture, it’s easy to forget that coffee farmers across the globe face hardships every day like extreme poverty, food and water shortages, vulnerability to climate change and disease, volatile market prices and middle men, and labor rights abuse.​ The good news? You can take part in a coffee story that doesn’t end there by seeking the Fair Trade seal when you shop.

With every cup of Fair Trade Certified coffee, additional money is paid back to Fair Trade coffee farmers in the form of Community Development Funds. Together, we can send $2 million to much-needed projects in coffee producing communities if we all drink #JustOneCup of Fair Trade coffee on National Coffee Day.​